1963 Rose Toyota

• Toyota reaches 125 dealerships in the United States.

1966 Corona

• The Corona helps increase U.S. sales of Toyota vehicles threefold to 20,000+ units.

1968 Corolla

• The Corolla is introduced to American drivers with huge success. Corolla has since become the world’s all-time best-selling passenger car, with 30+ million sold in more than 140 countries.

1982 Torrance

• Toyota celebrates its 25th anniversary in America and opens a new national sales headquarters complex in Torrance, California.
• Toyota Motor Sales, U.S.A. establishes Toyota Motor Credit Corporation (TMCC) in Torrance, California.

1986 Corolla

• Toyota becomes the first import automaker to sell more than one million vehicles in the U.S., in a single year.
• Toyota debuts its first car assembled on American soil—a white Corolla FX16 assembled at the NUMMI New United Motor Manufacturing, Inc. plant.
• Toyota Motor Manufacturing U.S.A. (TMM; now TMMK) is established.
• Toyota Motor Manufacturing Canada, Inc. (TMMC) is established.
• Toyota Motor Insurance Services (TMIS) is incorporated as a subsidiary of TMCC.
• Toyota Motor Manufacturing in Long Beach, CA is renamed Toyota Auto Body, Inc. (TABC).

1988 TMMK Camry

• Corolla production begins at the company’s wholly-owned Cambridge, Ontario facility (TMMC).
• Camry production begins at the company’s wholly-owned Georgetown, Kentucky facility (TMMK).

1991 Toyota Technical Center (TTC) Grand Opening

• Lexus earns the title of #1 luxury import in the U.S. Lexus also dominates three independent J.D. Power and Associates quality surveys for Customer Satisfaction, Sales Satisfaction and Initial Quality.
• Toyota celebrates line-off of its first truck at NUMMI.
• Expansion of TTC and CALTY, R&D U.S. facilities completed.
• TMCC launces Lexus Financial Services (LFS).

1993 Arizona Proving Ground (TAPG) Aerial View

• Opening ceremony is held for Toyota’s Technical Center Arizona Proving Ground facility (TAPG) on 12,000 acres in Wittmann, Arizona.
• Production of cylinder heads and intake manifolds at Bodine plant begin.
• Lexus Certified Pre-Owned car program unveiled.

• Toyota sells its 20 millionth vehicle in the U.S.
• Toyota Motor North America, Inc. operations begin with offices based in New York City and Washington, D.C.
• Toyota Motor Manufacturing North America, Inc. (TMMNA, now TEMA), the company’s regional manufacturing headquarters is established.
• Toyota breaks ground on its new manufacturing plant Toyota Motor Manufacturing, Indiana (TMMI).
• Toyota breaks ground on its new engine plant, Toyota Motor Manufacturing, West Virginia (TMMWV).

1998 Prius

• Toyota adds to its line with the launch of two new vehicles—the Tundra, its first full-sized pickup, and the Prius, the world’s first mass-produced gas/electric hybrid car.
• Toyota’s West Virginia plant announces plans to produce automatic transmissions.

2001 TMMAL Groundbreaking

• Toyota becomes the third-best-selling auto brand in the U.S., surpassing Dodge with best-ever sales of more than 1.7 million vehicles.
• Toyota Motor Sales de Mexico, Toyota’s new sales and marketing subsidiary in Mexico, is established.
• Toyota Motor Manufacturing Alabama, Inc. (TMMAL) is established to produce engines.
• Transmission production begins at TMMWV.

2003 Scion

• Toyota successfully launches the Scion brand, its third line of vehicles, under an innovative, youth-oriented marketing program; Scion Solutions is launched by TFS.
• Toyota announces San Antonio, Texas, as the location of its new plant to assemble the Tundra; Toyota Motor Manufacturing, Texas Inc. (TMMTX).
• Bodine Aluminum announces Jackson, Tennessee, as its new plant to produce cylinder heads and engine blocks (now TMMTN).
• Hino Motors Manufacturing U.S.A., Inc. (HMM) service parts depot is established.
• Line-off ceremony for Lexus held at TMMC in Canada; the first time a Lexus is assembled outside of Japan.
• Toyota’s breakthrough hybrid technology, “Hybrid Synergy Drive,” debuts in the all-new 2004 Prius.

2005 RX 400h

• Tacoma production begins in Baja, California.
• Toyota continues expanding its environmentally advanced lineup with the world’s first luxury hybrid, the Lexus RX 400h, and a hybrid option for the Toyota Highlander.

2007 Tundra

• Toyota announces new vehicle assembly plant in Blue Springs, Mississippi, Toyota Motor Manufacturing, Mississippi (TMMMS).
• In its 50th year in the U.S., Toyota introduces the 2008 Toyota Tundra, as well as the second-generation of its iconic Scion xB and the world’s first V8 hybrid, the Lexus LS 600h.

2009 Highlander

• Total combined sales of Toyota and Lexus hybrids in the U.S. top one million for the first time.
• Toyota boosts its commitment to environmentally-friendly vehicles by launching two all-new gas/electric hybrids—the third-generation Prius and the first dedicated hybrid from Lexus, the HS 250h.
• Toyota announces a safety recall to address concerns that unsecured or multiple floor mats could entrap the accelerator pedal on certain Toyota vehicles.
• Toyota announces the decision to end production contract with NUMMI.
• Highlander production begins at TMMI.

2011 Toyota Prius

• A 9.0-magnitude earthquake strikes Japan, followed by a tsunami, claiming the lives of nearly 16,000 people. Four Toyota plants shut down, with floods in Thailand halting production in two more plants.
• Despite natural disasters, production returns to near-normal levels by the end of the year; a testimony to Toyota’s resiliency and efficiency.
• The one-millionth Toyota Prius in the U.S. is sold.
• Toyota announces the establishment of the Collaborative Safety Research Center (CSRC) in the U.S.

2013 TMMWV

• Toyota marks several manufacturing and product highlights, including 10 millionth powertrain produced at Toyota Motor Manufacturing, West Virginia, Inc. (TMMWV); 1 millionth truck assembled at Toyota Texas; Prius surpasses 3 million units sold worldwide.
• During the 30th anniversary, the Camry passes the 10 million mark in the U.S.
• TFS issues Auto Industry’s first Diversity & Inclusion (D&I) Bond.

2015 Toyota Mirai Launch Event

• Toyota announces a multi-year plan to realign North American manufacturing operations in support of the Toyota New Global Architecture (TNGA).
• Toyota announces its new vehicle assembly plant in Guanajuato, Mexico.
• As part of its commitment to mobility, Toyota Motor Corporation establishes a new company — Toyota Research Institute Inc. (TRI), as an R&D enterprise with an initial focus on artificial intelligence and robotics.
• Toyota establishes the Collaborative Research Center with MIT and Stanford to accelerate artificial intelligence research.
• Toyota breaks ground on its new North American Headquarters in Plano, Texas.
• Toyota breaks ground on the expansion of the Toyota Technical Center in York Township, Michigan.
• Toyota marks 2,000,000 vehicles produced in North America in one year.
• The Mirai, Toyota’s first hydrogen fuel-cell vehicle, goes on sale in California.
• The first Lexus product (ES sedan) assembled in the U.S. rolls off the line in Kentucky.
• Toyota Mississippi celebrates the 500,000th Corolla coming off the line.
• Toyota Indiana produces its 4 millionth vehicle.
• Toyota Motor Manufacturing, Alabama welcomes the arrival of the 4 millionth engine.

2017 TMNA Headquarters Grand Opening

• Toyota’s three separate North American headquarters for manufacturing, finance, sales and marketing, and corporate operations relocate into new Headquarters in Plano, Texas. Toyota Financial Services completes move to Plano, Texas.
• Toyota creates Connected Technologies to deliver industry-leading user experiencers and new technologies for Toyota and Lexus vehicles.
• Global sales of hybrid vehicles surpass 10 million.
• Toyota announces plans to build a joint-venture U.S. manufacturing facility with Mazda.
• Toyota commits to an additional $13 billion investment in the U.S. by 2020; including $800 million into artificial intelligence and robotics research through the Toyota Research Institute.
• Toyota invests $1 billion in new headquarters located in Plano, Texas.
• Toyota begins global corporate initiative, ‘Start Your Impossible,’ to define Toyota’s belief that “When you’re free to move, anything is possible.”

2019 Toyota IP Solutions

• Toyota announces program called Toyota IP Solutions, as a way to license its intellectual property and serve as an access point for licensing patents to US and global companies.
• Toyota Motor Manufacturing de Guanajuato (TMMGT), in Guanajuato, Mexico begins Tacoma production.
• Toyota Financial Services announces private label financing with Mazda as its first client.

2021 Toyota Electrified Lineup

• With a focus on reaching carbon neutrality, Toyota debuts two all-new battery electric vehicles (BEVs) for the U.S. market: The Toyota bZ4X and the Lexus RZ.
• Furthering the commitment to electrified vehicles, Toyota announces a 10-year, $3.4B investment in a dedicated U.S. vehicle battery plant; Liberty, North Carolina, is selected as the location for Toyota Battery Manufacturing, North Carolina (TBMNC).
• Mazda Toyota Manufacturing, U.S.A, Inc. in Huntsville, Alabama, begins production of the first-ever Corolla Cross.
• Toyota marks several U.S. production milestones, including the 30 millionth U.S.-assembled vehicle, the 13 millionth vehicle to be assembled at TMMK and the 10 millionth Camry assembled at TMMK.
• Toyota launches comprehensive online retail program, called “SmartPath” for Toyota and “Monogram” for Lexus, in response to shifting consumer purchasing habits.
• The 2021 Toyota Mirai sets GUINNESS WORLD RECORDS™ title with 845-mile zero emission journey.

2023